Twitter has announced the addition of a mute feature for users of its website and the company’s app on iOS and Android.
The first hints that such a change might be on the way came earlier in May when a report revealed that some users had begun seeing the feature popping up on their mobile Twitter apps.
Users can now “mute” people they follow, removing those people’s tweets and retweets from their own timelines. The muted person won’t know that he or she has been silenced. It’s a stealthy way to read less content from certain users without having to unfollow them. A person can easily be muted or unmuted at any time, Twitter said in a blog post.
“Mute gives you even more control over the content you see on Twitter by letting you remove a user’s content from key parts of your Twitter experience,” the company said.
Though Twitter had been experimenting with the feature in recent weeks, it announced Monday that muting will be available to all users of the company’s iOS and Android apps, as well as the Twitter.com website. Some other Twitter applications, like TweetDeck, already allowed muting.
The feature is part of Twitter’s overall strategy to make its service more accessible to a wider range of people. Twitter would make changes to its interface this year to make it easier to understand and manage. The company overhauled user profile pages in April as part of this effort.
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